Silvertone Antique Radios
Silvertone is Sears’ brand for their radios. Since Sears didn’t have a factory for building radios, they sought the assistance of RCA in manufacturing radios in their behalf. With RCA’s assistance, Sears was able to produce Silvertone radios. It has the same quality with RCA but only under a different name. Silvertone were released to the public from the 30s until the 50s. Sears eventually became the leader in retail industry and opted to leave the Silvertone brand for good. The increasing competition with Silvertone, which has a specialization in radios and related equipments, is also the factor for Sears’ abandonment of the Silvertone brand.
Since Silvertone is basically a product of RCA, the difference is usually only the logo. Performance wise, Silvertone can be compared to most RCA products that were produced during the 30s to the 50s. Collectors of antique radios would usually like to have a product of Silvertone because of their logo. The products offered by Silvertone are usually based on compact radios especially during the late 40s and 50s. Silvertone also offers records and radios with phonographs in a limited edition. The compact radios are very popular among antique collectors because of their simple yet very elegant design.

